Next Generation
In Price Compression.
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Facts and Figures
Surprisingly, only a small percentage of shoppers (about one percent) redeem coupons.
U.S. Consumer Packaged Goods (CPG) marketers reportedly distributed coupons valued at $470 billion for products used daily like food, beverages, clothing, tobacco, and household items. The average coupon had a face value of $1.54. Only $4.6 billion coupons were redeemed. Coupons valued at $465 billion went unused.
lets say it again
Only $4.6 billion coupons were redeemed.
Coupons valued at $465 billion went unused.
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